Kai / 贝印

Advertising
Styling and photography

Kai is originally a Japanese company forging swords for Samourai. They extended their expertise to modern women’s weapon such as nail clipper, eyebrow trimmer, shaver, etc.
Great Works Shanghai Ad Agency came up with a very precise Art Direction and we invited a paper cut artist to design the whole set. We did photography, most of the styling on set and retouching.